Our Story

L.U.C.A. was born out of the idea that high quality, powerful visuals are the catalyst for connecting people and inspiring action.  Founded in late 2019 by cousins Rob Wells and Chris Robertson, L.U.C.A. is about rallying communities around common purpose and social good through visual storytelling.  Based in North Carolina, and available to travel globally, we have deep experience in community building, marketing and content creation. Together we'll  create visuals you need to engage your community in a meaningful way. 

Rob left his 9-5 in January 2020 to follow his passion for photography. His background is in large scale event production & community building. He holds an MBA with focus on International Marketing and BA in Travel & Tourism. He's been to 30+ countries and 45 states and resides in North Carolina via Los Angeles and New York.

Chris is a passionate film-maker based in Raleigh, North Carolina.

He studied film in Wilmington and has worked in the industry for 3 years. When he's not intently working in Adobe Premier, you can find him in the mountains or on the coast enjoying the outdoors. 

Chris Robertson

Creative Director, Cinematographer

Rob Wells

Founder & CEO,


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