About L.U.C.A.

L.U.C.A. is the video production agency based in Asheville, North Carolina. Our team works with brands, globally and locally, to create the awe-inspiring visuals that power marketing campaigns. We travel globally to remote, hard to reach parts of the world to capture content that might otherwise be inaccessible and our in-depth knowledge of the mountains and beaches of the Carolinas makes us a perfect partner for brands looking to access the new markets.

Our Story

L.U.C.A. is a genetics acronym for Last Universal Common Ancestor that refers to a microbe shared by all life on earth. It us a universal connector. 

While this organism connects us genetically we believe storytelling connects our planet socially, and that's why we founded L.U.C.A., to share the people and places of our time here on earth. 


Founded in 2019 by Rob Wells, L.U.C.A has since worked with some of the most prominent brands and communities in the recreation, tourism and hospitality sectors to produce visuals that better tell their story and help engage their audience in a more meaningful way. 


Rob Wells

Founder & CEO

Rob's background in large scale event production & community building has proved valuable in producing and directing brand campaigns. He also holds an MBA with focus on International Marketing and BA in Travel & Tourism. He's been to 30+ countries and 45 states and resides in North Carolina via Los Angeles and New York.


Chris Robertson

Creative Director

Chris is a passionate film-maker based in Raleigh, North Carolina. He studied film in Wilmington and has worked in the industry for over 4 years. When he's

not intently working in Adobe Premiere, you can find him in the mountains or

on the coast enjoying the outdoors.